Healthcare benefits administrator Accerta was looking to educate potential clients on what it meant to be both a social enterprise, and a certified B-Corp. We worked together to select a shortlist of B-Corps that excelled at communicating what it means to be a social enterprise, developed a benchmarking report with key learnings, and sought to emulate the things they were doing right in a web-copy overhaul and blog content plan.
I undertook a page-by-page audit of Accerta’s website, wrote copy for its revamped sections, and wrote a short series of blog posts on why Accerta became B-Corp certified, laying out the benefits both for vendors who might be considering certification, and potential clients looking to do business with values-aligned companies.